I heard this expression from a golf company recently and having thought about it, it does make sense in the golf industry. A Zombie in this definition is referred to a golfer that follows the same habits or ways without being open to new methods or goods. In no way is it intended as a personal insult on any reader but let’s find out if you may categorise yourself as a Zombie golfer after this article.
So the first thing you need to ask yourself is why do you use the gear you do? If you have used a certain ball for years and years, why? Why do you use the clubs you have? Why do you support the brands you do?
The numbers of New Zealand professional golfers on overseas tours in 2017 will create plenty of interest for golf fans throughout the year.
There’s also a ton of action locally, starting straight after New Year with a packed pro-am schedule leading towards the New Zealand PGA Championship and New Zealand Open tournaments, both in March.
You probably won’t be surprised to learn that I do not believe that Auckland Tourism, Events and Economic Development (Ateed) or the NZ Government Events Fund should have invested in the Joseph Parker world boxing organisation title fight against Mexico’s Andy Ruiz in Auckland. I am just not sure how you can leverage an event like this to a global market.
When I think of investments in events, I think of “global eyeballs” that will see the event and go “wow”
Last month I was delighted to announce the future of the New Zealand Women’s Open.
In partnership with our promoter, The Clubhouse (NZ) Limited, we are incredibly proud to bring the first ever LPGA event to New Zealand.
The event will boast a purse of $US1.3 million and will be the first LPGA or PGA Tour event to take place in New Zealand. This is a significant achievement and the result of a huge amount of planning and preparation over the past 18 months.